A friend shows you the logo for the business they've poured their savings into and asks what you think. You hate it. The sentence splits in your mouth: tell the truth and watch their face fall, or say it's great and let them spend money on it.
That's the fight, and people pick a side and wear it like a personality. One camp says real respect is telling the truth, that comfortable lies are a slow betrayal, that you don't get to feel good about "sparing" someone you let walk into a wall. The other camp says truth without care is just cruelty with an alibi, that most "brutal honesty" is mostly the brutal part, and that not every true thought you have is owed a voice. One hears: you'd rather lie to me than risk an awkward moment. The other hears: you call unkindness a virtue so you don't have to work on it.